- CRM Small Business Starter Package
- Website development
- Search Engine Optimization
BQ Bridal is a small, family run business based in Bangkok Thailand. They manufacture and sell custom made wedding dresses and associated wedding attire.
Challenge
BQ Bridal wanted to attract an international audience to their products the company needed inexpensive web design with basic Search Engine Marketing, and a means to manage and leverage customer enquiries that came through their website.
The company also wanted assistance in structuring their sales processes and training staff on the importance of providing quality customer service.
Additionally, being non-native English speakers, they needed assistance writing specific sales communication templates for use in key stages of the sales process.
Solution
CRM Asia Solutions were consulted website development, and CRM Asia Solutions’ Starter Package was also selected and the solution included:
- Implementation of the Zoho CRM application
- Implementation of centralized calendaring and tasks management
- Implementation of automated workflow and notification triggers.
- Specific emphasis on the use of capturing leads and sales collaboration
Key elements of the project were:
Analysis and Planning
- Business process analysis
- Customizing the CRM to match business processes with a focus on leveraging opportunities arising from the website
Implementation
- Collaborative calendaring and task management
- Set up of communication templates
- Set up of web to lead functionality
- Auto web-to-lead notifications
Reporting
- Set up of top level management reports
- Set up of team level sales and weekly work reports
- Set up of department and middle management reports
Integration with Existing Systems
Training
- Creation of training materials
- Conduct training programs by pre arranged skype conferences
Result
Following the introduction of the website and Zoho CRM on time and within budget, BQ Bridal significantly increased their international visibility, resulting in increased sales, better response to customer enquiries, and therefore improved customer service, and a much clearer picture of the company’s leads, opportunities and sales.
For more information on how we can help you, please contact info@crmasiasolutions.com
|
