Leonor Jewellery Designs

• Website development
• CRM Small Business Starter Package

Based in Bangkok Thailand, Leonor Jewellery Designs is an independent company offering a stylish range of jewellery (necklaces, earrings, bracelets) inspired by nature, its aesthetics and its properties.

Leonor features different designs, either for everyday wear or for special occasions.

Challenge

Leonor required a simple, inexpensive website design as a means of providing information about the company and materials used in their products. They also needed a way of displaying product images and allowing potential customers to contact them.

The company also wanted to capture and segment leads, both from their new website and also from exhibitions and improve collaboration within the company so that they could improve their lead to sales conversion ratio.

Solution

CRM Asia Solutions were carried out the website design and deployment within 2-3 weeks.

We also included Google analytics in the website and Leonor received regular analytics reports on website traffic.

CRM Asia Solutions’ CRM Rapid Implementation Package was also selected which included the

• Zoho CRM
• Implementation of centralized calendaring and tasks management
• Implementation of automated workflow and notification triggers
• Specific emphasis on the use of capturing leads and sales collaboration.
• Basic email marketing

Analysis and Planning

• Business process analysis
• Customizing the CRM to match business processes and leverage more opportunities
• The goals of the website
• The characteristics of the website content to be presented
• The audience targets, and how they are to be interacted with
• Budgets and development timeframes
• Website system administration
• Website development

Implementation

• Google analytics
• Creation of management dashboards and reports
• Set up of communication templates
• Set up of web to lead functionality

Reporting

Integration with Existing Systems

• Integration with website

Training

• Creation of training materials

Result

Following the introduction of the website and Zoho CRM on time and within budget, Leonor increased their up selling and cross selling revenue streams through a greater focus on customer management.

With greater visibility into leads and prospects, pipeline and forecast management was improved, resulting in an increased lead/sales conversion ratio.

For more information on how we can help you, please contact info@crmasiasolutions.com