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Thailand Web Zone, or “TWZ”, is a premier social networking site set up for Thai and foreign men and women, groups and even businesses. Social networking, upload/download and share photos, music, videos, groups, blogs, events, email, instant messaging, chat rooms and even Google maps, TWZ has it all!
- Software consulting
- Website set up
- Email marketing package
Challenge
To develop a new breed of community or social networking site for Thailand, and provide Facebook type functionality and then some!
Apart from all the normal community site features, Thailand Web Zone users are to have the ability to upload and share music and video, record video messages, participate in online video chat rooms, create artistic streaming images, as well as make use of classified adverts, articles and forums.
Additionally, an email marketing package was required to allow the Thailand Web Zone administrators to easily reach their audience and analyze campaign reads and click through rates back to the TWZ website
Solution
CRM Asia Solutions were consulted on the software, carried out the website setup using Dolphin, the award-winning community software, enabling the Thailand Web Zone website to be quickly developed, including all of the powerful online application requirements.
CRM Asia Solutions also implemented their Connect email marketing application, including the design and content development of email templates to strategically focus on TWZ’s subscribers.
Analysis, planning and development phases
The analysis and planning phase included the detailed investigation of:
- The goals of the website.
- The characteristics of the website content
- Adherence to Project budget
- The audience targets, and how they are to be interacted with
- System administration.
- Software selection and installation
- Pay Per Click campaigns
- Email template design and content development
- Email campaign distribution
- Email campaign reporting, including focused campaign consultancy
Implementation and training phase
Training was given to foreign and Thai administrators.
Result
Followed by a successful launch of the Thailand Web Zone in early 2009 http://thailandwebzone.com represents a superb example of carefully research and selection of pre-made social networking software, plus website implementation in a short timeframe in a rapidly evolving marketplace. Today, the administrators of TWZ continue to add more functionality to website, helping to further develop the Thailand Web Zone as the leading English language social networking in Thailand.
For more information on how we can help you, please contact info@crmasiasolutions.com
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