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Using Web Analytics to Reduce Bounce Rates
In response to careful anaysis of our website visitors using Google Analytics we categorised the types of visitors we were receiving on our website and decided to adjusted our home page in an effort to get people to the most relevant information as fast as possible.
If you would like information on how we can implement and make use of web anaytics to better the performance of your website, please contact us here or on info@crmasiasolutions.com.
See our new home page layout here.
Why CRM is Even MORE Important in a Recession
‘Recession’ – that dreaded “R” word is just SO depressing but it doesn't have to be! The effective use of a Customer Relationship Management (CRM) during times of recession can in fact increase your sales volume and help get your business through these tough times. Find out how to target the right people with the right information and overcome those economic blues... Read more here.
Interested in CRM, Email Marketing or other Sales & Marketing topics? See our other articles here.
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Using Web Analytics to Improve your Website
Most of us have web analytics, but are you actually using the data? The case study this month focuses on our own website. Detailed analysis of our web stats showed we were losing potential leads or at the very least, potential interested readers by not segmenting our audience from the start. Proper segmentation and focus can result in more satisfied readers, resturning visitors, a website community and potentially higher business goal conversion rates.
Read more here..
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How can a CRM help me target the right customers?
Imagine: an up-to-date, centralised database of all your leads, prospects and customers, accessable by all sales and marketing personnel. This database can not only store vital customer contact information, but also allows you to develop a deeper understanding of your client base by building more in-depth information. Also, non-IT people can quickly and easily drill down and filter on any number of search criteria: age, sex, region, product interest, personal interests, purchase history, business type, position, or any combination of these. A CRM allows all of this.
Then, having segmented your customers, why not use the CRM standard email marketing features to mass communicate with the right people via pre-made, corporate, personalised HTML email templates? For example, you want to advertise new product suited to men between the ages of 30 and 40, in the London area who are interested in sports... no problem, with a few clicks your marketing staff can filter out all potentially interested candidates, create their email list, and mass send a personalised email giving the right information to the right people.
The focus in email marketing has turned away from 'list building' and toward 'relationship building'. CRM combined with strategic email marketing can greatly increase your sales and marketing efficiency and in these tough economic times that's exactly what businesses need. Contact us for more information on info@crmasiasolutions.com
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Read more FAQ here...
Zoho CRM is a powerful Customer relationship Management system offered by CRM Asia Solutions, an official Zoho Alliance Partner. Zoho CRM gives you great flexibility to organise your business, communicate and collaborate with your contacts and colleagues - all at an unbeatable price of just 12 USD per month per user.
Affordable, yet powerful. No software, no hardware, no hassles.
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