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This month’s featured project is with our friends t+b Solutions, who after implementing Zoho CRM decided to compliment the advantages of a CRM with the means to then target their customers with strategic email marketing campaigns and get insight into campaign success with powerful reporting capabilities.
As a marketer, every bit of information that I have about who is looking at my marketing materials and what they are showing interest in is important to creating more effective marketing and sales. Having done email newsletters and campaigns in the past, I didn’t have much hope of having much real feedback from those sorts of campaigns. With CRM Asia Solutions software, I not only have hope, I have data. The information that we receive on links, forwards and reads allow us to follow-up effectively with clients as well as modify our email campaigns and newsletters to improve their impact and relevance to our clientele. The information is presented in a manner that is easy to understand and to deal with. I’m hooked.
Al Lock
Business Development & Marketing
t+b solutions ltd.
For
further details of the type of email marketing statistics we can provide, click here...
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