Solution #2 - Zoho CRM Small Business Package

 

The Small Business Starter Package is designed for SMBs who wish to build the foundations of their business or expand their operations and consolidate their sales, marketing and support efforts with their business website enabling them to efficiently market their business, capture and convert leads into sales.

Common issues faced by businesses of every size are:

  • Ad hoc Customer Management processes - many small businesses begin in a chaotic manner, often obtaining customers through personal relationships or by using limited marketing techniques.
  • Ad hoc Lead closure and Sales Management processes – little or no tracking of the ‘sales process’, or history and results of sales activities will ultimately hinder your business growth and reduce your potential revenue.
  • Unable to analyse Customer behaviour / ad hoc business decisions - no way of learning about customer behaviour or of how to best identify and target new prospects and automate the sales process.
  • Difficult to obtain and retain customers - for a new, small business, obtaining and retaining customers is critical for growth.  It costs 6-10 times more to acquire new customers than keep existing ones.  It makes sense to manage existing customers well, rather than find new ones.
  • No link between the business website and the sales and marketing processes. The business website is often separate from sales and marketing activities and documentation and not really utilised to its full potential.

The result of these typical problems is slower growth potential, a lack of visibility into the sales revenue pipeline and a lack of structure to the customer and sales management process.

CRM Asia Solutions have developed their Small Business CRM Starter Package to help you implement and use a world class CRM system as a tool to help you automate your complete customer and sales management process and to open the door to more managed customer, sales and marketing strategies helping your business expand and mature.

Key elements of this solution are:

  • Customer Management – manage the way you communicate with prospects, customers, contacts, vendors, contractors and employees.
  • Sales / Sales Activity Management - centralise your documents and sales data, log and track your sales opportunities and activities, structure and improve your pre-sales (lead conversion), sales and after sales processes. Get visibility into your sales pipeline and make key business decisions based on accurate information.
  • Market your Business – categorise your leads/customers based on any set of criteria: location, age, sex, interests etc. Set up and structure marketing campaigns (online/offline – email marketing, Internet marketing, mail, magazine, telemarketing) and target the right people with the right campaign.  Assign new leads to campaigns to gain an accurate picture of your marketing ROI.
  • Customer Support – log and track customer support requests, centralize and analyse your call centre activities, close support ‘cases’ quickly and efficiently.  In addition, build your company knowledgebase, share knowledge amongst employees and allow preferred customers access to your published knowledgebase articles to reduce your support time.
  • Simple Joomla website - we will use a Joomla website template and created a basic website* and 1 web-to-CRM form to capture business leads online. Joomla is a powerful open source contact management system giving you complete control over your website content.

Interested?

If you would like us to provide you with some recommendations and a no obligation quotation, please complete our free CRM Consulting form that we use to assess your current 'CRM maturity level'. the form, here.

If you would like more information on this specific package and how Zoho CRM can benefit your business, please contact us here, or send us an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

* Commercial Joomla template, 5 main menu items, 3 side menu items, 10 pages of content and 1 web to lead form. More complex websites will be priced separately.