Case Studies » Zoho CRM » Zoho CRM - Community Website
Thailand Web Zone is a premier social networking site set up for Thai and foreign men and women, groups and even businesses. Social networking, upload/download and share photos, music, videos, groups, blogs, events, email, instant messaging, chat rooms and even Google maps, TWZ has it all! They needed a community website as well as an email marketing solution that would enable them to segment and contact their members.
To develop a new breed of community or social networking site for Thailand, and provide Facebook type functionality and then some!
Apart from all the normal community site features, Thailand Web Zone users are to have the ability to upload and share music and video, record video messages, participate in online video chat rooms, create artistic streaming images, as well as make use of classified adverts, articles and forums.
Additionally, an email marketing package was required to allow the Thailand Web Zone administrators to easily reach their audience and analyze campaign reads and click through rates back to the TWZ website
CRM Asia Solutions were consulted on the community software, carried out the website setup using Dolphin, the award-winning website community software, enabling the Thailand Web Zone website to be quickly developed, including all of the powerful online application requirements.
CRM Asia Solutions also implemented their Connect email marketing application, including the design and content development of email templates to strategically focus on TWZ’s subscribers.
Analysis, planning and development phases
Implementation and training phase
Dolphin community software was implemented and training was given to foreign and Thai administrators.
Followed by a successful launch of the Thailand Web Zone in early 2009 represented a superb example of carefully research and selection of pre-made social networking software, plus website implementation in a short timeframe in a rapidly evolving marketplace. Today, the administrators of TWZ continue to add more functionality to website, helping to further develop the Thailand Web Zone as the leading English language social networking in Thailand.
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