Case Studies » Zoho CRM » Zoho CRM - Email Marketing Thailand
t+b Solutions is a performance improvement company based in Bangkok who operate throughout SE Asia. They needed a way to centralise and categorise their growing client base as well as improve visibility into the sales pipeline and also reach the right people with the right information through effective CRM and email marketing.
t + b Solutions required a CRM application in order to improve their sales and marketing and contact management. More specifically, they needed manage their sales pipeline and sales closure processes more effectively.
The Zoho CRM Starter Package was also selected together with an email marketing package, which included
Key elements of the project were:
Analysis and Planning
Following the introduction of Zoho CRM t + b Solutions sales and marketing staff were empowered to more quickly and easily segment their customers for email marketing campaigns and reporting and has enabled improvements in email communications, both in terms of quality and efficiency, between local staff and international clients.
"I needed a CRM package that would provide focus for my business in terms of finding, winning and keeping customers, and allow me to monitor this through user defined reporting. Zoho delivered all this and was easy to implement throughout the business. Without doubt a good investment......."
Peter Bull, Managing Director, t+b Solutions, Bangkok.
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