Affordable, online business solutions

Case Studies » Zoho CRM » Zoho CRM - Website Integration

Zoho CRM & Website Integration Australia - Systems24

Systems 24 is an Australian run company specializing in remote IT systems support. Systems 24 needed a new website design and search engine optimization (SEO) services to get them ranked in Google, MSN, Yahoo etc. In addition, they wanted their website integrated with a CRM, to increase effectiveness of capturing leads and automatically assigning leads to the correct sales person.


Challenge


The challenge was to redevelop the Systems 24 website to differentiate the company from the competition and, at the same time, target the relevant audiences, and efficiently convert qualified leads and opportunities into clients and profitable new business.


Individually, the goals were to:


  • Obtain and maintain high search engine rankings
  • Introduce more creative content to generate more opportunities
  • Increase responses through the website
  • Improve responses/qualified leads and qualified leads/conversion ratios
  • Acquire new clients
  • Improve profitability and sales revenue
  • Refine the sales process
  • Decrease sales administration and increase the sales "money" hours


Solution


In order to improve search engine rankings a number of search engine optimization techniques were introduced, including, but not limited to, keyword research and analysis, content creation and copywriting, optimization of landing pages and sub pages, search engine hand submissions, search engine ranking monitoring, and competition ranking reports.


Furthermore a CRM Starter Package using Zoho CRM was implemented including centralized calendaring and tasks management, and automated workflow and notification triggers


CRM Asia Solutions implemented Zoho CRM into the following departments:


  • Sales.
  • Marketing
  • Key elements of the project were:
  • Analysis and Planning - CRM
  • Business process analysis
  • Customizing the CRM to match business processes and overcome pain points


Analysis, planning and development phases - website redevelopment


The analysis and planning phase included the detailed investigation of:


  • The goals of the website
  • The characteristics of the website content to be presented
  • The audience targets, and how they are to be interacted with
  • Budgets and development timeframes
  • System administration
  • Website development
  • Search Engine Optimization


Implementation


  • Creation of Sales dashboards
  • Creation of Management dashboards and reports
  • Collaborative calendaring and task management
  • Set up of communication templates for every team
  • Set up of web to lead functionality
  • Set up of workflow automation, e.g. automatically assigning leads to the correct sales person
  • Website deployment


Reporting


  • Set up of top level management reports.
  • Set up of team level sales and weekly work reports.
  • Set up of department and middle management reports
  • Integration with Existing Systems
  • Integration with website


Training


  • Creation of training materials
  • Conduct training programs for every team via pre arranged skype conferences


Result


Following the introduction of Search Engine Optimization techniques, the new Systems 24 website has been highly successful in driving new leads to the redesigned website.

And with a more visible sales pipeline using Zoho CRM, including a more effective process in place to capture leads and automatically assign them to the correct sales person, the existing Systems 24 sales team increased profitability and sales revenue

For more information on how we can help you, please contact us here or on sales@crmasiasolutions.com