Case Studies » Zoho CRM » Zoho CRM - Website Integration
Systems 24 is an Australian run company specializing in remote IT systems support. Systems 24 needed a new website design and search engine optimization (SEO) services to get them ranked in Google, MSN, Yahoo etc. In addition, they wanted their website integrated with a CRM, to increase effectiveness of capturing leads and automatically assigning leads to the correct sales person.
The challenge was to redevelop the Systems 24 website to differentiate the company from the competition and, at the same time, target the relevant audiences, and efficiently convert qualified leads and opportunities into clients and profitable new business.
Individually, the goals were to:
In order to improve search engine rankings a number of search engine optimization techniques were introduced, including, but not limited to, keyword research and analysis, content creation and copywriting, optimization of landing pages and sub pages, search engine hand submissions, search engine ranking monitoring, and competition ranking reports.
Furthermore a CRM Starter Package using Zoho CRM was implemented including centralized calendaring and tasks management, and automated workflow and notification triggers
CRM Asia Solutions implemented Zoho CRM into the following departments:
Analysis, planning and development phases - website redevelopment
The analysis and planning phase included the detailed investigation of:
Following the introduction of Search Engine Optimization techniques, the new Systems 24 website has been highly successful in driving new leads to the redesigned website.
And with a more visible sales pipeline using Zoho CRM, including a more effective process in place to capture leads and automatically assign them to the correct sales person, the existing Systems 24 sales team increased profitability and sales revenue
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