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Zoho Reports Implementation and Online Zoho Support Holland - Eurail.com

Eurail.Com is a fast growing eCommerce company which sells rail passes online. Its ambition is to convince the planet and beyond that their passes are the best way to tour Europe. Eurail.Com's headquarters is located in Utrecht, the Netherlands. Their service centers are located in North America and Europe. Eurail.Com's products are managed by the Eurail Group, a co-operation between 30 European railway companies and shipping lines. They needed a system that allowed data mining, data synchronisation, secure data access and ability to distribute reports via the web.


Eurail.com


Challenge


With the work force distributed in Europe & the USA, Eurail.Com wanted to provide easy, quick, uncomplicated and centralized data access for their sales and marketing team. Also, Eurail.Com wanted to improve its sales forecasts and needed reporting accuracy. Increased employee productivity by reducing manual tasks was also desired.


"Being a 100% eCommerce company, we are entirely dependent on quick and accurate sales figures, since we have no brick-and-mortar stores to measure customer satisfaction and product popularity. In addition to this, we want our team to focus on improving our service offerings rather than interpreting loads of data" says Jeroen de Bruin, Marketing and Sales Manager at Eurail.Com.


Solution


Eurail.Com selected Zoho Reports for enabling in-depth analysis and easy reporting of their business data. Powerful online reporting and business intelligence capabilities combined with the intuitive drag-and-drop interface were reasons that made Eurail.Com choose Zoho Reports.


Eurail.Com selected CRM Asia Solutions, a partner of Zoho Reports, to develop the required daily, monthly and year-to-date reports and charts. CRM Asia Solutions implemented a solution using Zoho Reports that did the following:


  • Created a back end data warehouse in Zoho Reports, taking data from Eurail.Com's existing eCommerce order processing application
  • Set up a model for daily synchronization of data between the Eurail.Com’s eCommerce system and Zoho Reports.
  • Provided easy and secure access to the data.
  • Created reports to analyze the data.
  • Provided an easy-to-use distribution method of getting the data and reports to the Eurail.Com team.


Jeroen de Bruin: "the Zoho Reports solution implemented by CRM Asia solutions exceeded our expectations: we now have a very detailed insight in our daily sales figures without any manual operations. The reports that we receive every day are useful for many purposes: reports to shareholders, sales updates, marketing plans and much more. CRM Asia Solutions has implemented a great looking dashboard that we display in our headquarters on a large screen. The result is that our entire company has started to focus even more on the daily sales developments, which has a positive impact on our revenues."


de Bruin goes on to say, "our monthly query table contains all of the data for the sales analysis using reports, charts and dashboards, of Eurail and Interrail products such as our Global, One Country, Regional and Select passes, individual country and continents, class of travel and ticket delivery options."


We now have one year's transactions in our Zoho Reports database for monthly reporting and additionally we have, again for both our Eurail and Interrail brands, a daily summary record of all of our sales on a year to date basis."


Benefits and Results


Online web versions of the reports and charts were easily, promptly and securely delivered across Eurail.Com employees in Europe through highly secure private Web URLs. The solution gained instant user acceptance. Eurail.Com now enjoys the below benefits


  • Reports available online anytime, anywhere makes collaboration and distribution much easier.
  • Thousands of Euros saved with the reduction in manual processing of data.
  • Higher employee productivity.
  • Strategic and timely decisions using the reports created.


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