
Choose Zoho for the Tourism Industry

Hi, my name is Claudia.
Sales Using Zoho CRM
Marketing Using Zoho CRM & Zoho Campaigns
Marketing Using Zoho CRM & Zoho Campaigns
Our marketing team also uses Zoho CRM to carry out various marketing campaigns both online and offline and utilize Zoho Campaigns for things like social and email marketing activities which integrates to the CRM. They also use it for customer feedback and service improvement surveys using Zoho Survey, which we issue online. They then synchronise back to the CRM.
Booking Management Using Zoho Bookings
We use Zoho Booking to receive bookings for our scheduled tours. We can setup various tours along with all of the details then schedule them accordingly and accept online bookings from customers. The booking calendar is embedded in our website for a seamless experience and all of the tour guides know what they are doing on a day to day basis.

Accounting Using Zoho Books
Zoho CRM also integrates to Zoho's finance software, Zoo Book. So when the time comes to convert leads to sales, and when we need to invoice customers, we can even integrate that to Zoho Books to produce attractive invoices which can be paid online; and payment tracking is built into the software as well, alerting us as soon as an invoice gets paid or if payments are outstanding.
Customer Data in Zoho CRM
The highly flexible and configurable nature of Zoho CRM means that we can customise the software to match our business. We tailored the software to include all of the relevant fields of information that we need in order to store information on customers, such as their contact details, passport and insurance details, flight schedule, hotel name and so on. We also use the CRM to upload images of the client experience and give them access to their own data visa the CRM portal.
Integration to Existing Systems
Of course, we understand many tour operators and other businesses in the tourism sector have existing systems, some of which are mandated by governments and other authorities. Zoho CRM's open API allows it to communicate with any other software system so you can maintain both applications seamlessly together. For example, Bookeo is a popular tour booking application, which can be integrated to Zoho CRM to manage all of your contacts and carry out more targeted and complex email marketing and social marketing campaigns, survey and more.
Data Security
Data Security
Obviously data security is absolutely critical for our industry and Zoho's platform is built using the most modern and up-to-date software security measures such as 128 bit data encryption and more. Users of the system are controlled in a central location because we use the Zoho One platform which means our IT team can set password policies and multi-factor authentication on mobile devices. Zoho themselves even have extremely tight world class security measures in place at multiple data centres around the world such as biometrics, earthquake proof buildings and employee screening.
Analytics Using Zoho Analytics
Analytics Using Zoho Analytics
The end result of all of these apps in the Zoho software platform can be consolidated into Zoho Analytics which allows us to create meaningful dashboards and reports in a central location which we use to analyse and discuss changes to processes, strategy and improvements. Zoho Analytics is a powerful tool which not only consolidates data from all of our Zoho apps but also allows us to pull in data from other systems that we use, for example in SQL or CSV format, so it really is a centralised business intelligence platform.

Zoho One Scalability
The thing we have noticed most about Zoho since we implemented the various apps is how it has allowed us to expand our teams and rapidly scale up business operations. Once the infrastructure has been configured in the Zoho applications, users can be added at any time in any app and then by using Zoho One we administer all users from a central location and simply assign them the software they need to use. All of the data they process in the specific application is monitored by themselves and their managers and then consolidated into Zoho Analytics for management at higher levels.